CompanyRent RewardsFor PropertiesFor MerchantsStrategic Partners
Commerce-powered housing support

What if everyday spending could help pay the rent?

SubsidySync connects rental communities, residents and businesses to turn everyday spending into rent credits, creating a new source of housing affordability.

Everyday spending
Merchant reward
Rent credit
Explore Our Vision Discover Rent Rewards
Rent Rewards · this month
$48.72
earned toward rent
Grocery+$5.82
Local restaurant+$4.20
Retail+$3.41
Coffee+$1.24
Credited toward next rent−$48.72
Illustrative interface and example figures
The opportunity

Three massive systems. One missing connection.

Housing assistance, consumer commerce and merchant marketing operate at enormous scale, but largely as separate economic systems.

$65B+
Federal rental assistance & public housing*
$21T
Annual U.S. consumer spending
$295B
Annual U.S. digital advertising
Three systems, operating independently Three systems
Commerce-powered housing support Commerce-powered support

SubsidySync is building infrastructure to connect them, transforming a portion of the value merchants already spend acquiring and retaining customers into a new source of housing support.

The question behind the model

What if some of those customer-acquisition dollars created something consumers value more than another ad?

A more meaningful destination for that value Help with the rent.
*Approximately $65.3B in FY2026 federal funding across Tenant-Based Rental Assistance, Project-Based Rental Assistance and the Public Housing Fund.
Sources: U.S. Senate Committee on Appropriations, FY2026 Transportation, Housing and Urban Development appropriations ($65B+). U.S. Bureau of Economic Analysis / FRED Personal Consumption Expenditures, annual 2025 — approximately $20.95T ($21T). IAB / PwC Internet Advertising Revenue Report, Full Year 2025 — approximately $294.6B ($295B).
The SubsidySync thesis

A new source of housing support.

Traditional government assistance
An essential part of the affordability ecosystem.
Public fundingHousing support
Philanthropic assistance
Valuable, but finite and mission-constrained.
DonationsHousing support
Commerce-powered housing support
Funded continuously by spending that already happens.
Everyday commerce Merchant-funded rewards Housing support

SubsidySync is building the infrastructure for commerce-powered housing support.

Traditional housing assistance is often limited by eligibility, funding and program capacity. We envision an additional model where private commerce continuously contributes to housing affordability.

Our long-term vision is a universal housing-support network that any renter can participate in, regardless of whether they qualify for a traditional government subsidy.

Our flagship platform
Rent Rewards

Meet Rent Rewards.

Rent Rewards connects rental communities with local and national merchants that reward residents with credits toward their rent.

Residents keep making the purchases they already make. Participating merchants fund rewards tied to qualifying transactions, and those rewards accumulate as credits applied to housing costs.

Merchant-funded rewards, converted into credits toward the resident's rent
Explore Rent Rewards
The resident application lives at RentRewards.shop
October rent
Statement
Monthly rent $1,650.00
Rent Rewards −$48.72
Amount due $1,601.28
Rewards this month
Grocery+$5.82
Local restaurant+$4.20
Retail+$3.41
Coffee+$1.24
Earned toward rent $48.72
Illustrative interface and example figures
How it works

One transaction. Shared value.

01

Resident spends

A resident makes an everyday purchase with a participating merchant.

02

Merchant rewards

The merchant funds a performance-based reward tied to the qualifying transaction.

03

Rent Rewards connects

Rent Rewards identifies the qualifying activity and converts the reward into a rent credit.

04

Housing costs come down

Accumulated rewards are converted into credits toward the resident's rent.

Everyone has a reason to participate.

Residents

Reduce their effective housing costs through purchases they already make.

Merchants

Turn customer-acquisition and loyalty spending into performance-based rewards tied to customer purchases, while helping customers reduce their housing costs.

Rental communities

Offer residents a differentiated financial amenity that can strengthen engagement, satisfaction and retention — without funding the underlying merchant rewards.

SubsidySync

Provides the technology and infrastructure connecting the ecosystem.

The Rent Rewards Network

An ecosystem where value moves in every direction.

Merchants, residents, and rental communities each contribute to and benefit from the same network. SubsidySync operates the connective infrastructure between them.

Merchants
Brands
Residents
Rental communities
SubsidySync
Rent Rewards Network
The network effect

A network designed to become more valuable as it grows.

Every rental community added to the network expands the addressable customer base for participating merchants.

Every merchant added increases the potential value of Rent Rewards to residents and participating properties.

As participation grows across all sides of the marketplace, the network becomes increasingly valuable to each participant.

Rent Rewards
Network flywheel
More rental communities
More residents
More consumer spending
More merchant value
More participating merchants
More Rent Rewards
More valuable resident benefit
The expansion model

Built to scale from communities to markets.

Designed for deliberate expansion, with each layer strengthening the foundation for the next.

Community

Launch within participating rental communities.

Network

Connect residents with local and national merchants.

Market

Expand across properties and geographic markets.

Platform

Create a large-scale network connecting rental housing and commerce.

The long-term vision

A housing-support system built for everyone.

We envision a future where millions of renters can reduce their housing costs simply by participating in the economy they already live in.

Government and nonprofit housing programs can remain important parts of the affordability ecosystem. They don't have to be the only sources of support.

SubsidySync is building the infrastructure for what comes next.

The team

Housing experience meets technology.

SubsidySync was founded by longtime partners with backgrounds spanning real estate development, affordable housing, property operations, engineering and technology. We're building Rent Rewards from firsthand experience with the challenges facing renters and rental communities.

Trent Dunn

Trent Dunn

Co-Founder & CEO
Real Estate • Affordable Housing • Property Operations
Darion Dunn

Darion Dunn

Co-Founder & CFO
Real Estate • Engineering • Housing Thought Leader
Antoine Lyseight

Antoine Lyseight

Co-Founder & CTO
Technology • Software • Enterprise Systems
Meet the Founders →
Partner with us

Help us build the network.

Property owners & operators

Bring Rent Rewards to your communities and offer residents a new way to reduce housing costs.

Explore property partnerships →

Merchants & brands

Connect customer acquisition and loyalty spending directly to the communities where your customers live.

Join as a Merchant →

Strategic partners

Integrate technology, commerce, payments, loyalty, housing, or financial infrastructure with the Rent Rewards ecosystem.

Explore partnerships →

Investors

Learn about our vision for building a new category at the intersection of housing, commerce, fintech, and proptech.

Connect with our team →

Every purchase creates value.
What if some of that value went toward rent?

We're building that network.

Partner With SubsidySync Explore Rent Rewards